BU x 667 Q & A
Another Q & A this week. Next up is 667. Keep an eye on the Be Unequaled blog for random updates to the Q & A section over the coming weeks.
BU: Who or what are you?
667: We are 667
BU: Who or what does 667 represent?
667: 667 is a mindset
667 is a battle call
667 must not believe the hype
667 is one step ahead of the devil
667 is urbanwear for extreme and mobile action
BU: What was the main idea behind 667?
667: To print our own t-shirts just for us the Team 667"
BU: Why, when and where did it all begin?
667: When 667 started in 1997 we had no clue about the fashion business. Our motivation wasn't to build up a fashion brand; we just played with the idea of how to generate a platform for our complex field of creativity. What we wanted was to create a brand just for us that should appeal to a network of people with different creative thoughts. 667 was born and we started to print the classic 667 t-shirt on a self-built printing machine for a limited number of friends. The founders of 667 were pioneers in their surroundings, bringing streetart to t-shirts just using their own equipment and know-how. Nowadays, you can say that the 667 brand was born out of a tightly knit team of people with a solid background in graphic design, music, acting, filming and classic motor sports. And still the major value of the 667 network is to keep on reaching personal goals with the interdisciplinary help of the network.
The slogan "one step ahead of the devil" symbolizes the powerful thought of breaking limits in a very positive way. We play with in the foolish surroundings of devilish thoughts and we live to generate a joyful, powerful and unique lifestyle. 667 is not a typical clothing company, 667 is a street fashion brand with its roots in reading the environment and reflecting it in it's own style. 667 supports different creative projects such as documentary films, movie projects, bands, dj's and ideas which represent a unique style of searching for limits, always being one step ahead…
BU: Who is your target audience?
667: People understanding our slogan "one step ahead of the devil" in the right way.
BU: What word or phrase sums 667 up best?
667: We are a kind of guardian angel!
BU: What does the future hold for 667?
667: We don't know the future but I will ask my crystal ball tomorrow
BU: Who or what are your biggest influences?
667: Reading the cities we are traveling to, motors, banksy, our handprinting machine, spraycans, our friends!
BU: and finally... what makes 667 stand out from the crowd?
667: Our weapons are the ideas!
Thanks to Mirko of 667 for his help with the Q & A.
Find out more about 667 on our brand pages.
