BU x jues Q & A
This weeks Q & A involves German store jues.
BU: What is jues?
Jues: Jues is an independent retailer for local and international streetwear
BU: Who or what does jues represent?
J: Jues represents Düsseldorf-Flingern and everybody who is down with subculture
BU: What was the main idea behind jues?
J: To offer people in Düsseldorf a nice place where they can stop by, hang out and check out nice garments remote from the usual fasion pap. This local aspect was always and is very important to us. Besides that we do events with artists and brands from time to time.
BU: When and where did it all begin?
J: It all began back in Summer 2005
BU: What does the future hold for jues?
J: If I would tell you, it would not be a suprise anymore. But i can tell you that there will be some killer-collabo stuff!
BU: Who or what has been the biggest influence to the store as a whole, or to your running of Jues?
J: Jues is the first Job we really can identify with. Everybody needs job to earn money for living. We are in the lucky position to earn money and do the stuff we would do in our freetime and call it a job.
BU: The jues online store has launched very recently, was it something that had been planned for sometime?
J: Honestly, it never was planned. But it was economically necessary. There are too few people we are able to reach here in Düsseldorf to survive as just an physical store with this kind of specific clothes.
BU: Jues is home to a lot of brands, is there any one in particular that your customers seem to prefer?
J: No, all brands are sold equally.
BU: You currently have a limited edition Adidas shoe, who else should we be looking forward to!?
J: As i said, there is a lot to look out for! We have a few very nice thing in the pipeline!
BU: Who is your target audience?
J: Our target audience is everybody who stops by the store and likes our way of life and selection of streetwear!
BU: and finally... what makes jues stand out from the crowd?
J: Jues is not just a store, its a community meeting-point.
Many thanks to Mirko at jues for his help with the Q & A.
Find out more about jues on our store page.
