New look for the BBC/Ice Cream website
Billionaire Boys Club have relaunched their website after almost two years with the current format. A new lookbook accompanied the new look.
The new website has a different look and feel to it from the previous version. Flash plays a bigger part, as do elements from the brand and the Ice Cream store in Japan.
On the right there are palm trees which feature hidden design elements from the BBC range, and on the right there are ice cream cones featuring elements from the '04/5 boutique shoes.
The whole thing is so much fresher and visually appealing, which is a nice move away from the darkness of version 1. I love the new look, and I hope the clothing picks up a a bit more.
The news section makes reference to two new flagship stores, one in New York and one in Hong Kong, as well as a womens line in 2008. The lookbook has some interesting pieces, of which a few have been seen before. Namely the robot themed hoodies and beanies.
The news of the new website was mentioned by BU member Sarom here and a big hello to fishbucket, the web developers for the official BBC website that made an appearance in the forum! :)
Find out more about Billionaire Boys Club and Ice Cream on our brand pages.
